The Mobile Marketing Industry

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* According to Inc magazine, columnist Peter Roesler, President, Web Marketing Pros.  Published on 8-18-2014.

110 years ago fortunes were being made in the Newspaper Advertising Industry

85 years ago fortunes were being made in the Radio Advertising Industry

60 years ago fortunes were being made in the Television Advertising Industry

20 years ago fortunes were being made in the Internet Advertising Industry

Where Will The Next Fortunes Be Made?

Mobile Marketing

According to ww.eMarketer.com, Mobile Ad Spending is projected to be over $195 Billion by 2019.  That’s an amazing increase of 8,356% in only nine years.  Mobile Marketing is one of the fastest growing industries today.

NEARLY ALL OTHER FORMS OF ADVERTISING ARE BEING OVER UTILIZED

  • Only 4% of consumers’ time and attention is spent on Print, yet businesses are spending 18% of their advertising budgets on it.
  • 11% of consumers’ time and attention is spent on Radio and businesses spend 11% of their advertising budgets on it.
  • 37% of consumers’ time and attention is spent on TV and businesses spend 41% of their advertising budgets on it.
  • 24% of consumers’ time and attention is spent on the Internet and businesses spend 23% of their advertising budgets on it.

BUSINESSES WILL GET THE MOST BANG FOR THEIR BUCK WITH MOBILE MARKETING

  • 24% of consumers’ time and attention is spent on their Mobile Devices, yet businesses are only spending 8% of their advertising budgets on it.  It’s a less cluttered, more effective and more affordable advertising method than any other.

Small Business Owners Do Not Understand

They keep spending the bulk of their advertising dollars on traditional advertising such as TV, Radio, Print, Direct Mail, etc. yet their customer base continues to erode.  Why?

The Market is Changing

Traditional advertising is becoming less effective for a variety of reasons, but one of the most important changes is that Millennials have become the largest generation in the United States.

Millennials is Now The Largest Segment of The Workforce

With Over $200 Billion In Annual Buying Power

And Very Soon They Will Have Over
$1.4 Trillion In Annual Buying Power

Here’s What Most Small Business Owners Don’t Know

The largest generation, that represent the largest segment of the workforce and who will soon have $1.4 Trillion in annual buying power are not usually seeing their advertising message.  Why?  Millennials are leaving traditional media consumption.

Instead of the local TV Channels, ABC, NBC, CBS they watch Netflix,
Hulu or streaming video.  All commercial free.

Instead of AM/FM radio they listen to Pandora, Spotfiy, XM Sirius Satellite
Or their own downloaded music.  Again commercial free.

Most Millennials have not got newspaper ink on their fingers in decades.
Instead they get their news and information digitally.

How Can Businesses Reach This Huge Market?

They have to get “Plugged-In” via Mobile.  According to eMarketer.com, Millennials spend an average of 120-150 hours per month engaged with their mobile device.  (A full-time job is on average 167 hours per month.)

Bottom line?  Millennials Avoid Traditional  Interruption Based Marketing

So how do you help small businesses get “Plugged-In” to the largest generation, that represent the largest segment of the workforce and who will soon have $1.4 Trillion in annual buying power?  By offering valuable content instead of traditional advertising and that is what Top Ten Percent is all about.  We help ALL generations identify the top-rated businesses in their area from over 300 categories and give them the opportunity to by from them with an Exclusive Member’s Discount.