Here’s What Most Small Business Owners Don’t Know
The largest generation, that represent the largest segment of the workforce and who will soon have $1.4 Trillion in annual buying power are not usually seeing their advertising message. Why? Millennials are leaving traditional media consumption.
Instead of the local TV Channels, ABC, NBC, CBS they watch Netflix,
Hulu or streaming video. All commercial free.
Instead of AM/FM radio they listen to Pandora, Spotfiy, XM Sirius Satellite
Or their own downloaded music. Again commercial free.
Most Millennials have not got newspaper ink on their fingers in decades.
Instead they get their news and information digitally.